Investment
Investing should be easy – just buy low and sell high – but most of us have trouble following that simple advice. There are principles and strategies that may enable you to put together an investment portfolio that reflects your risk tolerance, time horizon, and goals.
Understanding these principles and strategies can help you avoid some of the pitfalls that snare some investors.
In March 2009, amid significant market turbulence, I received a call from a client insisting I move their entire portfolio to cash immediately. Despite my professional advice to maintain their long-term strategy, they were adamant. Reluctantly, I executed the transaction—which unfortunately occurred precisely at the market low before a substantial recovery began.
Even more damaging, fear kept them on the sidelines for two years, missing the significant market rebound that followed. This experience taught me an invaluable lesson about the real cost of emotional investment decisions.
Market timing—attempting to sell before downturns and buy before upswings—seems logical in theory. After all, who wouldn't want to avoid losses and maximize gains?
The challenge is that successful market timing requires two nearly impossible predictions:
When to exit the market before a decline
When to re-enter before growth resumes
Even professional investors with decades of experience, advanced degrees, and sophisticated analytical tools consistently fail at this endeavor. For individual investors making decisions influenced by headlines and emotions, the odds of success are vanishingly small.
Numerous academic studies have examined market timing attempts, and the findings are remarkably consistent:
A JP Morgan study found that missing just the 10 best market days over a 20-year period would cut your returns by more than half
Research from Morningstar showed that the average equity fund investor earned 3.7% less annually than the funds themselves due primarily to timing decisions
A Dalbar study demonstrated that the average investor has underperformed virtually every asset class over 20-year periods due to poor timing decisions
The data is clear: Market timing is more likely to harm your financial future than help it.
Several psychological factors make successful market timing nearly impossible:
We give too much weight to recent events when predicting the future. During downturns, it feels like the decline will continue indefinitely. During bull markets, we expect endless growth.
Research shows the pain of loss is psychologically about twice as powerful as the pleasure of gain. This asymmetry leads to selling during downturns to avoid further pain, often at exactly the wrong time.
We seek information that supports our existing beliefs. Once we develop a market outlook, we find evidence confirming it while dismissing contradictory data.
The markets involve countless variables beyond any individual's control. Yet we maintain the illusion that we can predict outcomes based on available information.
If market timing doesn't work, what does? The answer is surprisingly simple: time in the market.
Consistent long-term investing based on your specific goals and risk capacity (not emotional reactions to market movements) has proven remarkably effective over time. Consider:
The S&P 500 has delivered positive returns in 40 of the last 50 calendar years (80%)
Over any 20-year period in market history, the S&P 500 has never delivered negative returns when adjusted for inflation
Historically, markets have recovered from every single downturn, though the timing varies
This consistency creates a powerful argument for patience and discipline.
Instead of trying to predict market movements, focus on these controllable factors:
Design a portfolio aligned with your specific:
Time horizon
Income needs
Risk capacity (not just risk tolerance)
Systematically bring your portfolio back to target allocations to:
Manage risk
Enforce a "buy low, sell high" discipline
Remove emotion from the process
Investing consistently regardless of market conditions allows you to:
Purchase more shares when prices are lower
Avoid the stress of timing decisions
Build wealth gradually with less volatility
Optimize investment locations and harvest losses when appropriate to:
Reduce tax drag on returns
Maximize after-tax growth
Build more wealth over time
During major market downturns, it's worth remembering some historical perspective:
The Great Financial Crisis (2008-2009): Market lost approximately 57% from peak to trough, but recovered fully within about 4 years
The COVID-19 Crash (2020): Market fell about 34% in just 33 days, but recovered to previous highs within 5 months
The Dot-Com Bubble (2000-2002): Market declined nearly 50% over 2.5 years, but recovered fully by 2007
Each of these periods felt catastrophic to investors living through them. Headlines predicted economic collapse. Many fled to cash, locking in losses and missing the subsequent recoveries.
Meanwhile, those who stayed invested according to their long-term plans experienced temporary paper losses followed by complete recoveries and new market highs.
To avoid the timing trap and build sustainable wealth:
Understand your true time horizon: Even retirees often have 20+ year investment horizons
Create a written investment policy: Document your strategy and review it during market turbulence
Limit financial news consumption: Constant market updates encourage reactionary thinking
Work with a trusted advisor: Having an objective third party can prevent emotional decisions
Focus on your personal goals: Your success isn't measured by beating indices but by meeting your specific objectives
Remember that market volatility isn't just something to endure—it's actually the reason stocks produce higher long-term returns than safer investments. The premium you earn as an equity investor is compensation for weathering this volatility.
Would you like to discuss creating an investment strategy that's built to weather market fluctuations while working toward your specific goals? I'm here to help you develop a plan focused on what truly matters for your financial future.
In March 2009, amid significant market turbulence, I received a call from a client insisting I move their entire portfolio to cash immediately. Despite my professional advice to maintain their long-term strategy, they were adamant. Reluctantly, I executed the transaction—which unfortunately occurred precisely at the market low before a substantial recovery began.
Even more damaging, fear kept them on the sidelines for two years, missing the significant market rebound that followed. This experience taught me an invaluable lesson about the real cost of emotional investment decisions.
Market timing—attempting to sell before downturns and buy before upswings—seems logical in theory. After all, who wouldn't want to avoid losses and maximize gains?
The challenge is that successful market timing requires two nearly impossible predictions:
When to exit the market before a decline
When to re-enter before growth resumes
Even professional investors with decades of experience, advanced degrees, and sophisticated analytical tools consistently fail at this endeavor. For individual investors making decisions influenced by headlines and emotions, the odds of success are vanishingly small.
Numerous academic studies have examined market timing attempts, and the findings are remarkably consistent:
A JP Morgan study found that missing just the 10 best market days over a 20-year period would cut your returns by more than half
Research from Morningstar showed that the average equity fund investor earned 3.7% less annually than the funds themselves due primarily to timing decisions
A Dalbar study demonstrated that the average investor has underperformed virtually every asset class over 20-year periods due to poor timing decisions
The data is clear: Market timing is more likely to harm your financial future than help it.
Several psychological factors make successful market timing nearly impossible:
We give too much weight to recent events when predicting the future. During downturns, it feels like the decline will continue indefinitely. During bull markets, we expect endless growth.
Research shows the pain of loss is psychologically about twice as powerful as the pleasure of gain. This asymmetry leads to selling during downturns to avoid further pain, often at exactly the wrong time.
We seek information that supports our existing beliefs. Once we develop a market outlook, we find evidence confirming it while dismissing contradictory data.
The markets involve countless variables beyond any individual's control. Yet we maintain the illusion that we can predict outcomes based on available information.
If market timing doesn't work, what does? The answer is surprisingly simple: time in the market.
Consistent long-term investing based on your specific goals and risk capacity (not emotional reactions to market movements) has proven remarkably effective over time. Consider:
The S&P 500 has delivered positive returns in 40 of the last 50 calendar years (80%)
Over any 20-year period in market history, the S&P 500 has never delivered negative returns when adjusted for inflation
Historically, markets have recovered from every single downturn, though the timing varies
This consistency creates a powerful argument for patience and discipline.
Instead of trying to predict market movements, focus on these controllable factors:
Design a portfolio aligned with your specific:
Time horizon
Income needs
Risk capacity (not just risk tolerance)
Systematically bring your portfolio back to target allocations to:
Manage risk
Enforce a "buy low, sell high" discipline
Remove emotion from the process
Investing consistently regardless of market conditions allows you to:
Purchase more shares when prices are lower
Avoid the stress of timing decisions
Build wealth gradually with less volatility
Optimize investment locations and harvest losses when appropriate to:
Reduce tax drag on returns
Maximize after-tax growth
Build more wealth over time
During major market downturns, it's worth remembering some historical perspective:
The Great Financial Crisis (2008-2009): Market lost approximately 57% from peak to trough, but recovered fully within about 4 years
The COVID-19 Crash (2020): Market fell about 34% in just 33 days, but recovered to previous highs within 5 months
The Dot-Com Bubble (2000-2002): Market declined nearly 50% over 2.5 years, but recovered fully by 2007
Each of these periods felt catastrophic to investors living through them. Headlines predicted economic collapse. Many fled to cash, locking in losses and missing the subsequent recoveries.
Meanwhile, those who stayed invested according to their long-term plans experienced temporary paper losses followed by complete recoveries and new market highs.
To avoid the timing trap and build sustainable wealth:
Understand your true time horizon: Even retirees often have 20+ year investment horizons
Create a written investment policy: Document your strategy and review it during market turbulence
Limit financial news consumption: Constant market updates encourage reactionary thinking
Work with a trusted advisor: Having an objective third party can prevent emotional decisions
Focus on your personal goals: Your success isn't measured by beating indices but by meeting your specific objectives
Remember that market volatility isn't just something to endure—it's actually the reason stocks produce higher long-term returns than safer investments. The premium you earn as an equity investor is compensation for weathering this volatility.
Would you like to discuss creating an investment strategy that's built to weather market fluctuations while working toward your specific goals? I'm here to help you develop a plan focused on what truly matters for your financial future.
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My passion for helping clients get better financial outcomes came from years of being a single parent balancing work and children. I experienced firsthand the lack of personalized financial guidance in running my household and consequently, made costly mistakes.
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