"I waited too long to get help with my finances. I wish I'd done this years ago." I hear this sentiment frequently from new clients—particularly women who have independently managed their finances for years before seeking professional guidance. While the do-it-yourself approach to financial planning can work for some, it often comes with hidden costs and missed opportunities that compound over time.
In March 2009, amid significant market turbulence, I received a call from a client insisting I move their entire portfolio to cash immediately. Despite my professional advice to maintain their long-term strategy, they were adamant. Reluctantly, I executed the transaction—which unfortunately occurred precisely at the market low before a substantial recovery began.
When markets become volatile, as they have been recently, I receive two types of calls from clients. Some call wondering if they should move more aggressively into the market to "buy the dip." Others call wanting to "sell everything and go to cash." Both reactions reflect emotional responses to market movements, but neither addresses the fundamental question that should guide these decisions: What's appropriate for your specific situation?
Throughout my career helping clients prepare for their financial futures, I've noticed consistent patterns in how women approach money versus their male counterparts. These differences aren't just interesting observations—they have profound implications for financial planning strategies.